I was tasked with branding, designing and building a micro-site within TDWI to launch a new award program with the goal of collecting a list of prospective participants and generating buzz. The new program features a uniquely different style to get applicants excited and engage a hipper and younger data science audience. Initially launched with a guerilla style presence at SXSW of Austin, our Data Unicorn ambassadors spread the word while wearing unicorn sunglasses. Marketed as being a “Data Unicorn” the Analytics Accelerator Award plays off the traits of a unicorn to showcase those in the Analytics field who stand out and deserve recognition. tdwi.org/dataunicorn
The focus, hover, active state of the buttons employ a unique unicorn horn state
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